Research paper for art ( advertising ) Example | Topics and Well Written Essays - 2500 words

For art ( advertising ) - Research Paper ExampleThe essay deconstructs advertising, as it investigates the gap between what is promised and what is actually communicated and provided, using several move advertisements. These advertisements appropriate ideas from High Art and culture by intertextuality, specifically, through using cultural symbols and associations where products do not have denotations alone to represent the actual needs that they can satisfy, but more than that, they connote the fulfillment of various human desires, especially for hinge upon and power. Corporate interests want to use these sexual and violent images to engender that their products argon more than things to be consumed, but are signifiers of identities and lifestyles.Advertising mediates meaning by performing on people and framing their attitudes and behaviors. Advertisements act on people by using objects or images that have influence on their emotions and/or cognitions. An example is the Budweiser print ad shown below (Figure 1). The ad contains three, evidently, young women, who may even be considered as under-aged, surrounded with Budweiser beer cans and with Budweiser brand and logo plastered on their swimsuit-wearing bodies and the mat they are on. The youth of these models means that the advertisers target the youth, even when they know that many countries ban drinking alcohol for teenagers. The use of pocket books and CDs also underscore the youths interests, as well as their middle-class lifestyle. Jean Kilbourne, in Forget the Rules Enjoy the Wine, provides other beer and alcohol ads that attract the younger market through old(prenominal) animal icons and through appealing to their signified of rebellion and demand for freedom (164). Kilbourne argues that advertisers sell beer by selling rebellion, including women, to target female drinkers. Figure 1 affirms the sense of rebellion in these young women drinking beer as if it is something they can do every

Economics of Business Strategy Case Study Example | Topics and Well Written Essays - 2500 words

Economics of Business Strategy - Case Study ExampleThe managerial practices of the company atomic number 18 more products oriented so as to facilitate the customers, and provide them with different opportunities for making most out of their purchasing power. The company has also restricted itself from applying such policies where chances of bankruptcy are dominant, and throw away shifted towards consumer service. The management in particular operational management related to the decision making is widely practiced and encouraged by the company, the employees at the mediocre level, are involved with decision making, however such employees work within certain monetary limit. All this has made the company achieve laurels, We continued to strike what we look at is an appropriate balance between achieving our net income growth targets and investing in our future. In 2004, we delivered record earnings while increasing spending on marketing, promotion, rewards and vizor member services by 30 percent from a year ago. This increase came on top of a stepped-up level of investment spending in 2003 (Audit Repot 2004).American Express has incorporated different management strategies for optimization of their performance, and economic gain. The bank has implemented several different policies that minimized and reduced the corroborative cost (goods and services other than raw materials, or direct expenses). The companys adopted policy has been to reduced and control expenses, such as office supplies, computer equipment, pull delivery, and telecommunications. Our pertly survey and drafted policies shows that we as banking giant see the light at the end of the tunnel for an economic turnaround (Anr Williams, senior vice president and general manager, U.S. shopping center Market, American Express Corporate Services). The general manager further added that, At the same time, financial executives say that bank is challenged by rising expenses, and theyre searching for new shipway to control them - regardless of the economic climate. The bank is involved in Expenses Management, and focused mainly upon corporate cost-saving strategies. The company believed that cutting substantiative costs and generating new revenue enhancement sources were equally important strategies in improving the financial health of their organization.The bank has encouraged and motivated their employees to participate enthusiastically towards compliance to those policies, the employees are urged to submit timely expense reports, desired employee adherence. Over the past several years, the institution have made strides in taking control of spending for travel, office supplies, computer equipment and other indirect expenses, (Anr Williams). But the push for profitability in these tough economic times has prodded the institution to expand their cost-control expertise and implement more effective solutions - such as new technology and innovative payment systems. The web technolo gy has emerged as an effective solution to cater for the surging expenses, the technology provided improved control and greater efficiency, and is organism adopted by all the departments of the institution. The institution has adopted following practices for improving expenses management, and variety of strategies have been implied for streamlining the processes. The effective strategies are

The affect of the economic climate on hospitalty industry Essay

The affect of the economic climate on hospitalty application - Essay ExampleThe many industries that are obscure in the boosting of the economy have suffered heavily as a result of all these changes. This paper will review some of the industries most affected by the recession, and how they have handled the situation from the moment they have had to bear the brunt.One of the main industries that have by removed been hard hit by the recession is the hotel industry. This industry has faced the rough waters and has, at some point, hit rock bottom. The question whether it has recovered from the escalation of the recession is answered by measuring where things stopped being worse. For example, agency occupation rates in many hotels dropped drastically (Barrows 2008). The tourism industry, which goes hand in hand with the hotel industry, has had to bear this huge burden too. With the rise in can prices and transport, it is hard for tourists to travel far and wide to their travel destin ations.During economic hardships, individuals, irrespective of where they are, still think of ways to fulfil their basic needs. Some expenses, for example, vacations and holidays take a back-burner. This center that the hotel and tourism industry is likely to be affected greatly by these changes (Dimitri & Debbage 1998). This is because there will be a drop in the function provided by the hotel industry, meaning that employees at these hotels will have to be let go. The same rule of supply and demand applies everywhere. As the demand for these industries decreases, so does the supply. This means that the economy continues to suffer heavily.One effect of the recession could be the high cost of living being experienced. This implies that the ordinary people cannot afford to spend far from what they earn. This could affect the hospitality industry since even getting to enjoy a decent three course meal in a restaurant becomes difficult. race only think of the expenses they will incur if they indulge themselves in luxury. As the cost of living

Home Visit Activity Essay Example | Topics and Well Written Essays - 500 words

Home Visit Activity - Essay ExampleThe mother is 25 years aged named Jane. My friend recommended me to interview her for this task. In the planning process of this activity, I called a week in advance to see if she was willing to be interviewed. She agreed to the get wind and we decided to carry out the activity on February 1 at 9 am. Although the time was set as per her consent I made a call before visiting her to make sure that the time is still suitable for her. The visit I visited Jane on the specified time. The visit started with a lovely greeting to her and the coddle. I went to wash my hands before holding the baby to give the impression of hygiene importance. To make the atmosphere friendly and light I introduced myself concisely and gave her a hand sanitizer as a gift for visitors. As per the phone conversation I expected a friendly but faint lady. However, Jane felt comfortable with me discussing her problems and circumstances. The purpose of the visit was to explore t he facts which may be causing the baby girl to lose weight. The mother clearly stated that the baby was not gaining weight despite of her struggles and visits to different local doctors. The place where she lived was a small underdeveloped area with less educated and poor people environ it. She told about the frequent changes in medications in order to resolve this issue.

Wiiliam Grimes Dough a la mode Essay Example | Topics and Well Written Essays - 250 words

Wiiliam Grimes Dough a la mode - Essay Exampleexpense accounts and tax write-offs for company meals could be manipulated and massaged to inaugurate a situation in which the diner is able to reward his/her guests and himself/herself with a delicious meal while pursuit to write this luxury off on an expense report (Grimes 1).Such a practice is becoming more and more common in the modern business setting as individuals seek to maximize their own happiness/utility while on business trips while all the time reneging on the expenses through various imaginative accounting procedures that either help to shift the burden of payment onto the company they are employed by or so far ultimately to the taxpayer via a tax write off at the end of the year. In this way, the authors work can be understood to present a topic of responsibility. Even though the author himself does not feel guilty for spending large amounts of money on the food that he samples, he realizes the reason is because it is h is job to do so. However, with individuals that are merely attempting to game the system and get something for nothing, the situation is altogether different.Grimes, William. FOOD Dough A La Mode. The smart York Times. The New York Times, 06 June 2004. Web. 06 Nov. 2012.

Corporate culture Essay Example | Topics and Well Written Essays - 1250 words

Corporate culture - Essay ExampleThe goal of the essay is to identify what parts of culture are the most important and why it is expedient for managers in order to wee-wee a worthwhile long-term corporate strategy and keep competitive edge. Here will be described power, respective(a) attitudes and beliefs, how to effectively manage people, risk and socialisation. The corporate culture There are several success factors for business if the establishment desires to achieve growth and build exalted human capital development. First, leadership contracts to have a very strong vision of what they want to accomplish. They know how to set the direction for the organisation and how to build commitment to follow that direction (DeVries, 1996, p.491). It is necessary for managers to be transformational, using positive personality and charismatic traits, in order to get employees to model themselves after the leader. They need to push for personal growth and add more value to the human reso urces role to gain this commitment. However, this cannot be done without setting a cultural eminence within the business that provides opportunities for employees to be empowered. If the manager considers culture important, they will develop proper training for this effort and always reinforce how important it is for employees to be focussed on mission-related goals. ... Managers should not always keep power at the top levels since this breaks down the effectiveness of attempting to build a positive, unified corporate culture. If power lies in the strategic coordination of resources rather than mere possession of them, then a strategic conception of power offers the opportunity for subordinate groups to develop coalitions capable of challenging plethoric groups (Alvesson & Willmott, 2003, p.6). If this is true, then employees will work against senior-level power and control and try to combat it by developing their own factions as they try to gain control in certain key areas. If p ower only resides at the top layers of the business leadership, then it is not a true culture. It is, instead, a business that maintains very luxuriously controls and does not provide workers with much flexibility or give them perceptions of value. A business that ope judge in this condition would be referred to as a centralised organisation dedicated only to making sure employees perform as they are expected. Social and psychological factors are dismissed in this type of business and no culture exists at all, only one with a Theory X type of focus where employees are always regulated. This could lead to higher turnover rates or generally dissatisfied employee groups who have little to contribute to a cultural whole. In some business environments overseas, such as Saudi Arabia, managers tally high on testing related to Hofstedes power distance scale. This is due to Muslim beliefs that are traditionalist and are common in Muslim societies (Bjerke & Al-Meer, 1993). Power distance is the level of closeness between management and regular employees.

Responsibility not a Sufficient Condition of Liability Essay Example for Free

Responsibility non a Sufficient Condition of Liability EssayIntroductionDuff = responsibility is a necessary and non a sufficient condition of liability An portrayalor is responsible when they atomic number 18 sufficiently censureworthy in causing the harm or committing the wrong = we blame those who mother control over their actions (committing a crime is a mental process)* MR is the guilty point. Note that it is not necessarily a righteous/ felonious judgment, and on that point jakes be involuntary MR e.g. drugged paedophile in Kingston. * There atomic number 18 many MR states of mind the sentencing advisory panel stated that in that respect are 4 levels of culpability = intent, temerity, knowledge, and remissness in whatever crimes lone(prenominal) negligence is required * Two species of MR Cognitive (involves innovation or hope by D) and Normative (evaluation of D action taking into account surrounding circumstance and D state of mind)* Proof of Cognitive = su bjective test (assume state of mind is ascertainable only direct evidence is a confession) control board ascertain reasonable person and destroy subjectivity * DPP v Smith = D trying to head for the hills from the police in a car was signalled to stop. He did not do so. A PC jumped onto the cars bonnet. D drove at high speed, swerving from array to side, until the officer was thrown off and killed. = CJA S8 endorses the idea that bearing is to be subjectively ascertainedIntentionSome crimes are only committed intentionally so mustiness distinguish from recklessness e.g. GBH * Direct intent It was Ds purpose/aim/objective to bring about the AR. Duff = test of ruin would D intend their actions to be a failure * Oblique intent The AR was a necessary by-product of D committing his offence, although it was not his purpose. * Intent is a subjective concept and must be judged according to what D wanted to happen or foresaw happening (s.8 Criminal Justice Act 1967 = lays do wn significant rule as to how intention is to be proved and makes it clear that intention is a subjective state of mind = judgeship or jury must draw inferences from all relevant evidence) * D go away intend something if itwas his purpose to bring it about. Similarly, a jury may enjoyment as evidence of intention that D foresaw the result of his act as a realistic demonstration and it was a virtual certainty. (Woollin, which affirmed the test in Nedrick)* Nedrick = D poured paraffin by means of C letter box and set light to it. A child died in the clap. The judge directed the jury as follows If when the accused performed the act of telescope fire to the house, he knew that it was highly probable that the act would result in serious bodily injury to somebody inside the house, even though he did not desire it desire to bring that result about he is guilty or murder. The jury convicted of murder and the defendant appealed on the grounds of a mis-direction. Held There was a c lear misdirection.The Court of Appeal reviewed the disciplines of Maloney and Hancock Shankland and formulated a new direction from the two decisions. noble Lane CJ the jury should be directed that they are not entitled to infer the necessary intention, unless they feel sure that death or serious bodily harm was a virtual certainty (barring some unforeseen intervention) as a result of the defendants actions and that the defendant appreciated that such was the case.* Woolin D threw his crying child at the cot but missed and he hit his head and died. This was the exact opposite of what D intended. Judge misdirected jury by saying that intention could be inferred from Ds realisation of a substantial riskiness. = Where the charge is murder and in the rare cases where the simple direction is not enough, the jury should be directed that they are not entitled to find the necessary intention, unless they feel sure that death or serious bodily harm was a virtual certainty (barring some unforeseen intervention) as a result of the defendants actions and that the defendant appreciated that such was the case. The decision is one for the jury to be reached upon a consideration of all the evidence. * Lord Bridge disagrees with the leniency of the Woollin definition. He uses the example of a man who boards a plane to Manchester the planes arrival in Manchester is a virtual certainty and so it should be seen as conclusive proof of intent to go there.Woollin is more generous. * Exceptional cases oblique intention D has a purpose another(prenominal)wise than causing the prohibited harm but where that result is an inevitable or likely consequence in rare cases it is permissible / central problem is thatthere are 2 possible interpretations of Woollin * Definitional interpretation = extended definition of intention if a consequence is foreseen as virtually certain the jury may be told that this amounts to intention * Evidential interpretation = still no definition of intention where a consequence is foreseen as virtually certain this is evidence entitling a court or jury to find intention jury has discretion * Evidential adopted = Matthews and Alleyn = Ds who had tossed a half dead V off a bridge who they knew couldnt swim appealed. Claimed the judge misdirected because he equated the knowledge of virtual certainty to proof of intent, not effective evidence. Rix LJ couldnt see the difference.* Adv. of evidential = gives jury flexibility = jury given moral elbow room (get out clause) * R v Steane = D British radio announcer who was living in Germany during WWII. With his family at a lower place threat he was forced to broadcast on the radio for the Nazis. After the war aerated with doing acts likely to help the enemy with the intent to assist the enemy. If this case was decided today under evidential the jury would cede moral elbow room to find there was no intent * RE A (conjoined twins)= lawful for doctors to separate conjoined twins even though would leave to certain death of the weaker twin LJ Walker = allowed himself moral elbow room as doctors would not intend to kill the weaker twin because that was not the purpose or intention of the surgery* Is intention a psychological state of mind or a moral conclusion = the doctor would not be morally responsible for the death * Does intention have same meaning for all crimes Woollin is the a la mode(p) case so is the authority but only talking about murder therefore use Nedrick for all other crimes but no other authority so use Woollin * The Law Commission support codifying the Woollin test in statute. Proposed definition of intention * Chandler v DPP = D opposed to nuclear weapons so planned non-violent action to immobilise an aircraft under evidential interpretation the jury would be able to evaluate the motives of D but this may largely count on on political persuasion of the jury so generates uncertainty and inconsistency and would also blur the distinction betwe en the elements of an offence and exculpatory defences Pedain Intent and the Terrorist utilization* The terrorist example is used to show flaws in the definition of intent.It assumes that a terrorist wants to gain attention by planting a bomb in a cosmos place, but giving enough warning that he thinks the place can be evacuated in enough time. It is, but a member of the bomb garbage disposal squad is killed when trying to disarm the bomb. He may not have foreseen this death, and if he didnt he isnt guilty of murder. Many see this as unacceptable. * German law involved D recognising and reconciling with himself the risk that he is exposing people to and liability follows.* The other example is the terrorist who does want the bomb to explode but gets caught and therefore the bomb disposal person dies. He doesnt intend to kill the bomb disposal expert. alone Pedain says this shouldnt matter it is still murder. shtup we use a type of harm/transferred malice argument.Kaveny Infe rring Intention from Foresight* Two opposing views one recognises that foresight is conceptually different from intention but that a jury may infer one from the other, and the other that foresight is form of intention. * Neither is acceptable because no degree of foresight can be defined as intention, nor can it be the basis of any re conceivable finding of intention so neither view is acceptable. * Thus if we are firing to allow foresight to be a basis for a murder charge, it has to be built in as a separate mens rea element sooner of using Woollin. precipitationRegarded as sufficiently blameworthyUntil October 2003 there were 2 distinct species of recklessness * 1 = Cunningham recklessness a subjective meaning of recklessness was approved (Recklessness entails a conscious running of an unjustifiable risk) * Stephenson = tramp started fire in a straw stack on a farm charged under criminal damage act but evidence made by psychiatrist that D suffered from schizophrenia so no subj ective foresight under subjectivity the definition of recklessness lies down a double test 1)whether D foresaw the accident of consequences /2)whether it was unreasonable to take the risk * The law commission in the draft criminal law bill 1993 and the draft offences against the person bill 1998 has endorsed subjectivity * 2= Caldwell / Lawrence recklessness in 1981 the direction of the HoL changeddue to their verdicts in 2 cases dramatically according to the first part of the test of foreseeability of consequences it was now objective* Caldwell = D had done some work for the owner of a hotel and as a result of quarrel, got sot and set fire to the hotel, D argued it did not occur to him that there might be people there whose lives might be endangered. None of the 10 guests were harmed Held Recklessness in the context of Criminal Damage does not require subjective appreciation of the risk of causing damage, but is also satisfied by a failure to consider an obvious risk. HoL held a person is reckless if 1) he does an act which leads to an obvious risk 2) when does an act which either a) gave no thought to the possibility of the consequences b) did recognise consequences pretty much a test of negligenceThe risk need only be obvious in the sense that it would have been obvious to the reasonable man, not to the accused if he or she had stopped to think Elliott v C nor to a person of the age of the accused or sharing the accuseds characteristics R (Stephen Malcolm) R v Miller These cases were nourished and followed in R v Coles * Lawrence = D drove his motorcycle on a 30mph road at about 80mph, and killed a pedestrian who was crossing the road./Lord Diplock = the defendant was in fact driving the vehicle in such a manner as to create an obvious and serious risk and, second, that in driving in that manner the defendant did so without having given any thought to the possibility of there being any such risk or, having recognised that there was some risk involved, had none the less gone on to take it.* Lacuna (gap) in the law of recklessness as above test does not take into account if D stops to think whether there is a risk and then concludes there is no risk and consequently acts * Avon v Shimmen = D thought he had ruled out the risk of causing damage to a windowpane when he aimed a martial-art-style kick in its direction, basing his view on his faith in his own skill. the risk must be obvious but to whom a reasonable person or D if they think about it * Elliott V C = A fourteen-year-old girl who had learning difficulties set fire to shed use objective test and learning difficulty irrelevant The court accepted that she could not appreciate the risk of the damage, but such a risk would have been obvious to the ordinary person and Caldwell was applied * Currenttest for recklessness D believes his conduct will result in a risk of harm, and that risk is not a reasonable one to take but he takes it (from Cunningham and reaffirmed in G and Ano ther)* Cunningham D pulled a gas meter off a wall in order to gain illegal access to a house. It caused a gas leak and V was poisoned. No recklessness because risk was not foreseen. * The test is subjective there can be no liability where there is no risk foreseen. * G and Another two boys set fire to some papers underneath a bin, which then spread and caused 1m worth of property damage. They didnt foresee the risk and so they could not be liable no recklessness. * HoL = Caldwell was disproved not overruled and Cunningham approved, so D was acquitted as didnt know the risk involved / Lord Bingham = 1) for serious crimes you need to prove culpable state of mind = not thinking about risk is not blameworthy just stupid / 2) Caldwell leads to obvious unfairness- neither moral or just to convict based on what someone else would have apprehended/3) about 80% of academics, judges and practitioners criticised Caldwell / 4) most importantly Caldwell misinterpreted s1 criminal damages act * substantial decision by HoL adopts the Cunningham view that recklessness involves foresight of the possibility of an unjustified risk but 3 further points * Lord Steyn = if a D closes his mind to a risk he must realise that there is a risk = Booth v Cps = D ran across the road without spirit (deliberately put risk out of his mind but was aware) * Lord Bingham = exempted self-induced intoxication* Lord Bingham = restricts his judgment to the meaning of recklessness in the criminal damage act / Lord Rodger = Caldwell may be better suited to some offences than to others e.g. reckless driving * Note that in crimes where we are only concerned with Ds behaviour we may think of recklessness as an AR element reckless driving. It is possible to intend to drive reckless* NegligenceUnlike intention and recklessness, negligence is a totally objective standard the risk is not a perceived/foreseen one. 2 degrees of negligenceSimple negligence = failing to confirmGross negligence = major de parture of reasonable person manslaughter Whether negligence is a form of MR is debateable, because the literal translation is that of the guilty mind. Cognitive = negligence is a state of mind, it is a failure to think so a blank state of mind but like saying nothing is something (how can you have a degree of emptiness) Normative = when finding judgments of blameworthiness , state of mind is part of the picture / D actions in the circumstances are subjected to a broader moral assessment = legitimate that negligence is part of MR sentencing advisory panel also regard If D has special knowledge (e.g. is a firearms expert) then a higher standard will likely be expected of him. This is given statutory expression in RTA 1998 s.2A(3).On the other hand, less knowledge will not grant D any dispensation (e.g. learner driver must drive at same level as qualified driver). knew or ought to have known imposes that objective standard where special knowledge is included but limited is not. R v C paranoid schizophrenic appealed a curse on the basis that the judge should have directed the jury to take his mental disorder into account. Not so. Negligence is an objective test and mental illness is irrelevant. Sometimes we are willing to lower the standard of care, for example for children R (RSPCA) v C (25 year old child who failed to take her cat to a vet). Few serious crimes where negligence can generate liability. Manslaughter, causing or allowing a child to die, public nuisance. Manslaughter requires pure(a) negligence. but change in the last(prenominal) 30 years for statutory offencesRoad Traffic Act 1998 s.3 is a crime of negligence.Other offences where negligence is an element include Sexual offences act 2003 s.9. = no exemption if believed there was consent , need to reasonably believe not honestly believe Are there degrees of negligence? From a mens rea perspective, there cannot be. But there has to be falling just short of a standard and well below it. This i s demonstrated by contrasting but similar offences in RTA 1998 S.2A and S.3. This may be to do with risk to property v risk to people?Contrast with Adomako, the jury must be required to find a degree of badness, for manslaughter is a serious crime. Perhaps the degree is lessrelevant in simple road traffic cases.Should negligence be a ground of liability?Many believe negligence has no place in criminal liability.The criminal law is viewed as a reaction to moral fault. Whether there is any sort of moral fault involved in lax conduct is much debateable (Hall). Punishments for negligence do not deter (negligence is inadvertent) and, also, punishments for negligent homicide tend to be quite light anyway. (Hall). Some disagree Brett points out that drivers become more careful when there is police presence on the road.stag supported a more subjectivist approach, taking into account mental and physical capabilities characteristics and capacity should be taken into account The law commissi oner similarly endorsed in relation to gross negligence for the purpose of negligence Hybrid offences = some countries have due diligence laws, which replace strict liability with negligence. D committed the AR, but if he took all reasonable steps to prevent it, he may avoid liability burden shifts to D to prove they were not negligent e.g. if found with drugs proving you thought it was something else. English courts have been disinclined to use this method (although Sweet v Parsley looked favourably upon it). Hall suggests limiting insurance protection for those civilly negligent, more brisk controls of licenses e.g. driving, and education etc.